White gold is increasingly common in modern Indian jewellery – particularly in rings, bracelets and necklaces made for contemporary designs. Unlike traditional 22K yellow gold jewellery, most white gold is 18K (75% gold) or 14K (58.5% gold) alloyed with palladium or nickel to achieve its silver-white colour, then plated with rhodium for brightness. At resale, white gold sells at the same per-gram IBJA rate as yellow gold of equal purity. This guide explains exactly how white gold is valued and what you receive at an Attica Gold branch.
At a Glance
| Typical purity of white gold | 18K (750) or 14K (585) |
| 18K white gold rate today | ₹11,438/g |
| 14K white gold rate today | ₹8,921/g |
| Rhodium plating value | 0 – not counted as gold |
| 10g of 18K white gold today | ₹1,14,375 |
| Last Updated | May 2026 |
Live Rate Today
Today’s IBJA rates for white gold: 18K = ₹11,438/g | 14K = ₹8,921/g. The rhodium coating on white gold adds no resale value – only the underlying gold alloy is paid. The live widget below shows current per-gram rates across all purities. White gold typically falls under the 18K or 14K rows.
| 🔧 LIVE RATE WIDGET PLACEHOLDER [Embed live 22K/24K/18K/14K per-gram rate widget – auto-updates from IBJA feed] Indicative rate. Final price depends on actual purity test at branch. |
Rate Comparison
| Purity | Hallmark | Rate Today | 10g Value | Common Use |
| 18K | 750 | ₹11,438 | ₹1,14,375 | Rings, bracelets, modern necklaces |
| 14K | 585 | ₹8,921 | ₹89,213 | Lightweight everyday wear |
| 9K | 375 | ~₹5,719*/g | NA | Some imported pieces only |
Cash Value Examples
● 5g 18K white gold ring – ₹57,188 today
● 10g 18K white gold bracelet – ₹1,14,375 today
● 15g 18K white gold necklace – ₹1,71,563 today
● 14K white gold ring 5g – ₹44,606 today
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Resale Formula & Worked Example
The formula is identical to yellow gold: Weight (g) × Purity Fraction × Today’s 24K Rate. For 10g of 18K white gold: 10 × 0.75 × ₹15,250 = ₹1,14,375.
For 8g of 14K white gold: 8 × 0.585 × ₹15,250 = ₹71,370. Rhodium plating has no gold value and adds nothing to the payout.
Tax Treatment When You Sell
Gold held over 24 months attracts 12.5% LTCG when sold; held under 24 months, your gain is added to slab income. Aadhaar is mandatory; PAN is required if your sale exceeds ₹2,00,000.
What to Watch For
● Buyer quoting old rate instead of today’s live IBJA fix
● Rate on wrong karat without disclosure
● No written receipt
● Cash above ₹2,00,000 without bank transfer
Why Choose Attica Gold Company
Attica Gold Company is ISO 9001:2015 certified with 200+ branches across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Pondicherry. Your wait is over.
📞 CALL TO ACTION
Visit your nearest Attica Gold branch to sell at today’s live rate.
🌐 atticagoldcompany.com/branch-locator | 📞 +91 8880 300 300
Sell Gold for Cash → atticagoldcompany.com/services/sell-gold-for-cash/
Frequently Asked Questions
What is white gold worth in India today?
White gold is priced by its gold content – typically 18K (75%) or 14K (58.5%). At today’s rate: 18K white gold = ₹11,438/g; 14K = ₹8,921/g. The rhodium plating on the surface adds no resale value.
How is white gold different from yellow gold at resale?
The resale process is identical – XRF testing, weighing and payment at the IBJA rate. The key difference is that most white gold is 18K or 14K rather than 22K, so the per-gram rate is lower than standard Indian jewellery.
Does rhodium plating affect resale value?
No. Rhodium is a surface coating and is not counted as gold content. The XRF machine reads the gold alloy beneath the plating. No deduction and no premium for rhodium.
What purity is most white gold jewellery?
Most Indian white gold jewellery is 18K (750) or 14K (585). The hallmark on the piece (750 or 585) indicates purity. XRF testing at the Attica branch confirms.
Can I sell white gold at any Attica branch?
Yes. Every Attica Gold branch buys white gold. XRF testing works the same for white gold as for yellow gold.
What documents do I need?
Aadhaar is mandatory. PAN required if total sale exceeds ₹2,00,000.
Is white gold worth more or less than yellow gold?
At equal weight and purity, white and yellow gold of the same karat fetch the same per-gram rate – both are priced at the IBJA rate for that purity. Since most white gold is 18K while most Indian jewellery is 22K, white gold typically fetches a lower per-gram rate.
