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Today's Gold Rate
Indicative rate per gram. Get your gold evaluated transparently at your nearest Attica branch.
Why Choose Attica Gold Company
Best value for your gold, backed by a secure and transparent process.
Highest Gold Rate
We guarantee the highest gold rate based on live market prices.
100% Transparency
No hidden charges. What we say is exactly what we pay.
Instant Payment
Receive immediate cash or a secure bank transfer.
Expert Evaluation
Advanced machines and trained experts assess your gold.
Safe & Secure
RBI-compliant processes and complete privacy at every step.
Trusted by Millions
A customer-first experience built over more than a decade.
Your Gold Deserves Expert Care
Discover a gold-selling experience built around transparent evaluation, clear communication, and a secure process from start to finish.
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How Can We Help You Today?
Choose the support you need. We will explain every step before you make a decision.
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Sell Gold for Cash
Turn your gold into immediate funds with live-rate pricing and a valuation explained in front of you.
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Release Your Pledged Gold
Get professional support to release gold pledged with a bank or finance company through a clear, secure process.
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Gold guide
Latest Insights
Clear, practical guidance about gold rates, valuation, and selling safely.

195 Gram Gold Price Today — 22K, 24K & 18K Selling Rate
195 Gram Gold Price Today - 22K, 24K & 18K Selling RateIf you have 195 grams of gold and want to know today's selling price, this page gives you the live rate for 22K, 24K and 18K - plus a breakdown of what you will receive at the branch after purity testing.At a Glance195g of 24K gold today₹29,73,750195g of 22K gold…
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White Gold vs Silver: Key Differences & Resale Value in India
White Gold vs Silver: Key Differences & Resale Value in IndiaWhite gold and silver look similar to the naked eye, especially in older or worn pieces that have lost some of their finish. Knowing which one you have is critical - because the resale value is dramatically different.At a GlanceWhite gold purity75% gold (18K…
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170 Gram Gold Price Today — 22K, 24K & 18K Selling Rate
170 Gram Gold Price Today - 22K, 24K & 18K Selling RateIf you have 170 grams of gold and want to know today's selling price, this page gives you the live rate for 22K, 24K and 18K - plus a breakdown of what you will receive at the branch after purity testing.At a Glance170g of 24K gold today₹25,92,500170g of 22K gold…
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Pawn Gold vs Sell Gold: Which Is Better for You in India?
Pawn Gold vs Sell Gold: Which Is Better for You in India?When you need cash against your gold, you have two options: pawn it (gold loan) or sell it outright. Many people default to a gold loan assuming it is safer - but the maths often tells a different story.This guide compares both options with real numbers at today…
Read moreFAQs
Frequently Asked Questions
Where can I sell gold?
You can sell gold to a trusted gold buyer that provides transparent purity testing, fair valuation, and a clear payment process.
Where can I sell old gold jewellery?
You can sell old gold jewellery to a trusted gold buyer that offers transparent purity testing, fair valuation, and a clear payment process.
Where can I sell gold near me?
You can sell gold near you at a **trusted local gold buyer** that offers transparent purity testing, fair valuation, and a clear payment process.
Is my gold safe during evaluation?
Yes. Evaluation happens in front of you through a documented process.
Do you deduct any charges?
Any applicable deductions are explained before you accept the final offer.
Do I need to bring documents?
Please carry a valid government-issued identity document.











