Gold JewelleryTrusted across India
India's Most TrustedGold Buying Company
Transparent evaluation, live rates and instant payment.
Explore our 200+ branches
100% TransparentNo hidden charges
Highest Gold RateGuaranteed
Instant PaymentCash or bank transfer
Free gold valuation
Know your gold's value
Share a few details and our team will help you with the next step.
No obligation. Your details stay private.
Explore our 200+ branches
100% TransparentNo hidden charges
Highest Gold RateGuaranteed
Instant PaymentCash or bank transfer
Trusted by Millions Across India
14+ Yearsof Excellence
200+Branches
1.5 Crore+Happy Customers
Highest PriceGuaranteed
Instant PaymentWithin Minutes
Live market update
Today's Gold Rate
Indicative rate per gram. Get your gold evaluated transparently at your nearest Attica branch.
24K₹15,200Per gram
22K₹13,700Per gram
Gold for every occasion
Explore the Attica Gold Collection
Discover jewellery, coins, gold bars and diamonds selected for celebrations, meaningful gifts and lasting value.
The Attica Advantage
Why Choose Attica Gold Company
Best value for your gold, backed by a secure and transparent process.
Highest Gold Rate
We guarantee the highest gold rate based on live market prices.
100% Transparency
No hidden charges. What we say is exactly what we pay.
Instant Payment
Receive immediate cash or a secure bank transfer.
Expert Evaluation
Advanced machines and trained experts assess your gold.
Safe & Secure
RBI-compliant processes and complete privacy at every step.
Trusted by Millions
A customer-first experience built over more than a decade.
Accurate Purity CheckGerman XRF Technology
No DeductionsWhat you see is what you get
5 Minute ProcessFast, simple & hassle-free
Customer FirstYour trust is our strength
The Attica Promise
Your Gold Deserves Expert Care
Discover a gold-selling experience built around transparent evaluation, clear communication, and a secure process from start to finish.
Customer stories
What Our Customers Say
Real experiences shared by our customers on Google.
Google Reviews
5.0Recent reviews
Our services
How Can We Help You Today?
Choose the support you need. We will explain every step before you make a decision.
Get instant value
Sell Gold for Cash
Turn your gold into immediate funds with live-rate pricing and a valuation explained in front of you.
Live market-based pricing
Instant payment
Purity testing in front of you
Get expert assistance
Release Your Pledged Gold
Get professional support to release gold pledged with a bank or finance company through a clear, secure process.
Clear process guidance
Secure documentation
Private and respectful assistance
Find a branch
Find Your Nearest Branch
Select a city or use your location to find an Attica branch near you.
200+ BranchesAcross South India
Trusted & SecureTransparent process
Open 7 Days9:00 AM – 6:00 PM
1 Crore+ CustomersTrust Attica Gold Company
Gold guide
Latest Insights
Clear, practical guidance about gold rates, valuation, and selling safely.
The Difference Between 999 and 24K Gold: Are They the Same?
The Difference Between 999 and 24K Gold: Are They the Same?You see a gold coin stamped '999' and another coin stamped '24K'. Are they the same? Almost - but there is a small but important distinction between 24K (the karat system) and 999 (the millesimal fineness system) worth understanding before you buy or sell.At a…
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White Gold vs Silver: Key Differences & Resale Value in India
White Gold vs Silver: Key Differences & Resale Value in IndiaWhite gold and silver look similar to the naked eye, especially in older or worn pieces that have lost some of their finish. Knowing which one you have is critical - because the resale value is dramatically different.At a GlanceWhite gold purity75% gold (18K…
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Is Now the Right Time to Sell Gold? A Framework for Deciding
Is Now the Right Time to Sell Gold? A Framework for Deciding'Should I sell now or wait?' is the single most common question from gold sellers. There is no universal answer - but there is a clear framework for making the decision. This guide gives you the five factors to weigh and helps you cut through the noise of dai…
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Gold vs Mutual Funds: Which Has Given Better Returns in India?
Gold vs Mutual Funds: Which Has Given Better Returns in India?Gold or mutual funds - which is the smarter choice for Indian investors? Both have their advocates and both have delivered strong returns over certain periods. The answer depends on what you are trying to achieve.This guide gives you the honest 10-year comp…
Read moreFAQs
Frequently Asked Questions
Where can I sell gold?
You can sell gold to a trusted gold buyer that provides transparent purity testing, fair valuation, and a clear payment process.
Where can I sell old gold jewellery?
You can sell old gold jewellery to a trusted gold buyer that offers transparent purity testing, fair valuation, and a clear payment process.
Where can I sell gold near me?
You can sell gold near you at a **trusted local gold buyer** that offers transparent purity testing, fair valuation, and a clear payment process.
Is my gold safe during evaluation?
Yes. Evaluation happens in front of you through a documented process.
Do you deduct any charges?
Any applicable deductions are explained before you accept the final offer.
Do I need to bring documents?
Please carry a valid government-issued identity document.