Dhanteras – the day before Diwali – is the single largest gold-buying occasion in India. It is estimated that 15%–20% of India’s annual gold jewellery sales happen in the Dhanteras-Diwali window. For sellers, this raises an important question: should you sell gold before, during or after Dhanteras to get the best price?
This guide explains how Dhanteras affects gold prices, what the IBJA rate looks like during Diwali season and the optimal strategy for selling gold around this festival.
At a Glance
| Dhanteras gold buying significance | Single highest-volume gold day in India |
| Does Dhanteras demand raise gold price? | Marginally – IBJA rate set globally, not by local demand |
| Best time to sell around Dhanteras | Check IBJA rate and sell if rate is at a satisfactory level |
| Live 22K rate today | ₹13,965/g |
| Live 24K rate today | ₹15,250/g |
| Last Updated | May 2026 |
Live Rate Today
Today’s IBJA rate: 22K = ₹13,965/g | 24K = ₹15,250/g. Check the live widget before visiting any branch.
| 🔧 LIVE RATE WIDGET PLACEHOLDER [Embed live 22K/24K/18K/14K per-gram rate widget – auto-updates from IBJA feed] Indicative rate. Final price depends on actual purity test at branch. |
How Dhanteras Affects Gold Prices
Dhanteras creates enormous retail demand but the IBJA benchmark rate is set by international price and USD-INR exchange rate – not by how many Indians are buying gold at Tanishq or local jewellers. In practice, the IBJA rate during Dhanteras moves within the same daily range as any other day.
However, some unregulated buyers take advantage of festive demand by offering lower-than-IBJA rates to sellers (assuming sellers are distracted by the buying rush). As a seller on Dhanteras, always verify the live IBJA rate before agreeing to any quote.
💰 Get the Best Price for Your Gold Today
Instant valuation • Transparent pricing • 100% secure & trusted
Gold Selling Strategy for Diwali Season
● Check the IBJA rate daily in the week before Dhanteras – the Diwali season often sees market-driven rate movements
● Do not assume Dhanteras means a higher selling rate – verify with the live widget
● Attica Gold pays the live IBJA rate on Dhanteras the same as any other day
● If the current rate satisfies your financial goal, selling on or before Dhanteras is fine
Gold Value at Today’s Rate
| Purity | Rate Today | 10g Value | 20g Value |
| 22K | ₹13,965 | ₹1,39,690 | ₹2,79,380 |
| 24K | ₹15,250 | ₹1,52,500 | ₹3,05,000 |
| 18K | ₹11,438 | ₹1,14,375 | ₹2,28,750 |
Tax Treatment When You Sell
Gold held over 24 months attracts 12.5% LTCG when sold; held under 24 months, your gain is added to slab income. Aadhaar is mandatory; PAN is required if your sale exceeds ₹2,00,000.
Why Choose Attica Gold Company
Attica Gold Company is ISO 9001:2015 certified with 200+ branches across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Pondicherry. Payment is instant. Your wait is over.
Frequently Asked Questions
What is the gold price on Dhanteras?
Gold price on Dhanteras = today’s live IBJA rate. The IBJA rate on Dhanteras: 22K = ₹13,965/g, 24K = ₹15,250/g. Check the live widget – rates update twice daily.
Is it better to sell gold on Dhanteras or after?
There is no universal answer. The IBJA rate is driven by global gold price, not Dhanteras demand. Monitor the rate leading up to Dhanteras and sell when the rate meets your target.
Does gold price increase on Dhanteras?
Not significantly from festival demand alone. The IBJA rate reflects international spot price. Any rate movement around Dhanteras is driven by global market factors, not local retail demand.
Is Attica Gold open on Dhanteras?
Yes. All Attica Gold branches are open on Dhanteras. The branch may be busy but operates at full capacity.
Can I sell old gold and buy new gold on Dhanteras at Attica?
Attica Gold is a buy-only (sell) service – we purchase your old gold but do not retail new jewellery. For your cash from selling old gold, you can then purchase new jewellery elsewhere.
What documents do I need on Dhanteras?
Aadhaar mandatory. PAN required if total sale exceeds ₹2,00,000.
What is Dhanteras?
Dhanteras (Dhan Teras) falls on the 13th lunar day of Krishna Paksha in Kartik month – two days before Diwali. Dhan means wealth; Teras means thirteenth. It is considered the most auspicious day for gold and silver purchases in North India.
