Gold is not just a precious metal in India. It is a symbol of tradition, financial security, and emotional value. From wedding jewellery and festive purchases to long-term investments and family heirlooms, gold plays multiple roles in Indian households. However, many buyers remain unaware that gold exists in different purities,…

Every day, Gold jewellery must strike the perfect balance between comfort, durability, purity, and long-term value. Unlike occasion jewellery, daily wear pieces are worn for extended hours and must withstand regular movement, skin contact, and lifestyle demands. Choosing the right brand is crucial to ensure certified purity, practical design, transparent…

Gold purchases in India are deeply rooted in tradition, emotion, and financial planning. From wedding jewellery passed through generations to gold bought as a hedge against inflation, Indians invest heavily in gold with an expectation of purity and long-term value. However, not all gold sold in the market meets the…