Every day, Gold jewellery must strike the perfect balance between comfort, durability, purity, and long-term value. Unlike occasion jewellery, daily wear pieces are worn for extended hours and must withstand regular movement, skin contact, and lifestyle demands. Choosing the right brand is crucial to ensure certified purity, practical design, transparent…

Gold purchases in India are deeply rooted in tradition, emotion, and financial planning. From wedding jewellery passed through generations to gold bought as a hedge against inflation, Indians invest heavily in gold with an expectation of purity and long-term value. However, not all gold sold in the market meets the…

Gold purity directly affects durability, appearance, price, and resale value. While most buyers are familiar with 22K and 24K gold, 20 Carat Gold, also known as 20K Gold, is gaining attention for its balance between high gold content and enhanced strength. It sits comfortably between traditional jewellery gold and lower-purity…