When you sell gold, there is a difference between the IBJA spot rate (the market benchmark) and the gold buying rate (what a buyer actually pays you). Understanding this difference before you walk into any gold buyer’s branch tells you instantly whether you are being offered a fair price or being underpaid.
This guide explains today’s gold buying rate, what deductions are legitimate, what is not, and how Attica Gold’s transparent process ensures you receive the maximum value for your gold.
At a Glance
| IBJA spot rate (24K) today | ₹15,250/g |
| Legitimate deduction (stones/solder) | Disclosed & itemised |
| Illegitimate deduction (making charges) | Not applicable at resale |
| Minimum you should receive (22K) | ₹13,965/g (before stone deductions only) |
| Payment method | Cash / UPI / NEFT – same day |
| Last Updated | May 2026 |
Live Rate Today
Today’s IBJA reference rate is ₹15,250 per gram for 24K and ₹13,965 per gram for 22K. The buying rate is what a buyer pays you after applying the IBJA rate minus any disclosed, legitimate deductions.
At Attica Gold, the buying rate equals: IBJA rate × Purity (confirmed by XRF) minus stone weight (if any) minus solder metal (if any). No other deductions are applied. This means for a plain 22K chain, you receive the full ₹13,965 per gram – no hidden charges.
| 🔧 LIVE RATE WIDGET PLACEHOLDER [Embed live 22K/24K/18K/14K per-gram rate widget – auto-updates from IBJA feed] Indicative rate. Final price depends on actual purity test at branch. |
Rate Comparison Table
| Deduction Type | Legitimate? | Typical Amount | What to Do |
| Stone / diamond weight | ✅ Yes | Actual stone weight | Ask for stone return + weight breakdown |
| Solder metal | ✅ Yes | Very small – 0.1g–0.5g | Disclosed in Attica’s written breakdown |
| Making charges | ❌ No | 0 – not applicable | Refuse any making charge deduction at resale |
| Wastage charges | ❌ No | 0 – not applicable | Refuse any wastage deduction at resale |
| Assaying / testing fee | ❌ No | 0 – XRF is free | Refuse any testing fee charge |
Cash Value Examples
● Verifying that a buyer’s quote matches the IBJA rate before agreeing
● Understanding why two buyers quote different amounts for the same piece
● Checking the legitimacy of each deduction line item
● Comparing Attica’s transparent buying rate against local jewellers
● Knowing your rights if a buyer refuses to itemise deductions
💰 Get the Best Price for Your Gold Today
Instant valuation • Transparent pricing • 100% secure & trusted
Resale Formula & Worked Example
The legitimate formula is: Weight (g) × Purity (%) × Today’s 24K IBJA Rate − Disclosed Deductions Only.
For 10g of 22K plain gold: 10 × 0.916 × ₹15,250 = ₹1,39,690 – with zero additional deductions. If a buyer quotes you ₹1,25,721 or less on the same piece without itemising what they deducted, ask them to show you the deduction breakdown in writing.
Tax Treatment When You Sell
Gold held over 24 months attracts 12.5% LTCG when sold; held under 24 months, your gain is added to slab income. Aadhaar is mandatory; PAN is required if your sale exceeds ₹2,00,000.
What to Watch For – Seller Protection
● Buyer quoting yesterday’s rate instead of today’s IBJA fix – verify before visiting
● Rate quoted on different karat without disclosure
● Weighing with stones or clasps attached
● No written receipt – always insist
● Cash above ₹2,00,000 – bank transfer required
Why Choose Attica Gold Company
Attica Gold Company is ISO 9001:2015 certified with 200+ branches across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Pondicherry. Payment is instant – cash, UPI, IMPS or bank transfer. Your wait is over.
📞 CALL TO ACTION
Visit your nearest Attica Gold branch to sell at today’s live rate.
🌐 atticagoldcompany.com/branch-locator | 📞 +91 8880 300 300
Sell Gold for Cash → atticagoldcompany.com/services/sell-gold-for-cash/
Frequently Asked Questions
What is the gold buying rate today?
The gold buying rate at Attica Gold today is ₹13,965/g for 22K (916) gold. This is the IBJA rate with no hidden deductions. The buying rate changes twice daily with the IBJA morning and evening fix.
What is the difference between the gold rate and the buying rate?
The gold rate (IBJA) is the national market benchmark. The buying rate is what a buyer actually pays you after applying any legitimate deductions (stones, solder). A fair buyer’s buying rate should equal or be very close to the IBJA rate minus only the actual stone/solder weight.
What deductions are legitimate when selling old gold?
Only two deductions are legitimate: stone weight (gemstones and pearls removed and weighed separately) and solder metal (a very small amount). Making charges, wastage charges, assaying fees and brand deductions are not applicable at resale.
Can a gold buyer charge making charges at resale?
No. Making charges apply only to the manufacture of new jewellery. At resale, you are selling the gold content – making charges are irrelevant and should not be deducted. If a buyer deducts making charges, refuse and ask for an itemised breakdown.
How does Attica Gold’s buying rate compare to other buyers?
Attica operates at the IBJA rate minus only actual stone and solder weight – nothing else. Every deduction is disclosed in writing before you accept the offer. Our ISO 9001:2015 certification requires documented, auditable processes for every transaction.
What if I think a buyer is offering a lower buying rate than the IBJA rate?
Always check the IBJA rate (live widget on this page) before visiting any buyer. If a buyer quotes more than ₹100–₹150 per gram below the IBJA rate for plain 22K gold without a documented reason, ask for a written breakdown. If they cannot provide one, compare at another buyer.
Is the gold buying rate the same across India?
The IBJA rate is national. Local buying rates may vary by ₹10–₹50 per gram due to operational differences. Attica Gold uses the IBJA rate consistently across all 200+ branches in South India.
