Gold JewelleryTrusted across India
India's Most TrustedGold Buying Company
Transparent evaluation, live rates and instant payment.

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Trusted by Millions Across India
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Today's Gold Rate
Indicative rate per gram. Get your gold evaluated transparently at your nearest Attica branch.
Why Choose Attica Gold Company
Best value for your gold, backed by a secure and transparent process.
Highest Gold Rate
We guarantee the highest gold rate based on live market prices.
100% Transparency
No hidden charges. What we say is exactly what we pay.
Instant Payment
Receive immediate cash or a secure bank transfer.
Expert Evaluation
Advanced machines and trained experts assess your gold.
Safe & Secure
RBI-compliant processes and complete privacy at every step.
Trusted by Millions
A customer-first experience built over more than a decade.
Your Gold Deserves Expert Care
Discover a gold-selling experience built around transparent evaluation, clear communication, and a secure process from start to finish.
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Choose the support you need. We will explain every step before you make a decision.
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Sell Gold for Cash
Turn your gold into immediate funds with live-rate pricing and a valuation explained in front of you.
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Get professional support to release gold pledged with a bank or finance company through a clear, secure process.
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Gold guide
Latest Insights
Clear, practical guidance about gold rates, valuation, and selling safely.

97 Gram Gold Price Today: Live IBJA Rate & Exact Cash Value
97g of 22K gold is worth ₹13,54,993 today. At 24K, 97g is worth ₹14,79,250. 97g of 24K today ₹14,79,250 97g of 22K today ₹13,54,993 97g of 18K today ₹11,09,438 97g of 14K today…
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Sell Gold to a Jeweller vs a Gold Buyer: Who Pays More & Why
Sell Gold to a Jeweller vs a Gold Buyer: Who Pays More & WhyWhen you decide to sell gold, the two obvious options are: take it to the jeweller you bought it from, or visit a dedicated gold buying company. Most people assume the jeweller would give the best price back. In most cases, the opposite is true.This guide exp…
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Old Jewellery Without a Hallmark: Can You Still Sell It & What Rate Do You Get?
Old Jewellery Without a Hallmark: Can You Still Sell It & What Rate Do You Get?BIS hallmarking became mandatory for Indian jewellers only from June 2021. This means most gold bought before 2021 - and virtually all gold bought before 2000 - is not BIS hallmarked.Does this mean you get less for it when you sell? No - bu…
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How to Negotiate Making Charges with a Jeweller Before Buying Gold
How to Negotiate Making Charges with a Jeweller Before Buying GoldMaking charges typically add 8–25% to the cost of gold jewellery - and none of it is recovered when you sell. Reducing making charges at purchase is the single most impactful way to improve your gold investment's resale efficiency.Can you actually negot…
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Frequently Asked Questions
How is the gold rate decided?
Your offer is based on the live market rate, purity and net weight.
How will I get payment?
Payment is made immediately through the available compliant payment methods.
What types of gold do you buy?
We evaluate jewellery, ornaments, coins, broken gold and other gold items.
Is my gold safe during evaluation?
Yes. Evaluation happens in front of you through a documented process.
Do you deduct any charges?
Any applicable deductions are explained before you accept the final offer.
Do I need to bring documents?
Please carry a valid government-issued identity document.











