Gold JewelleryTrusted across India
India's Most TrustedGold Buying Company
Transparent evaluation, live rates and instant payment.

Free gold valuation
Know your gold's value
Share a few details and our team will help you with the next step.
No obligation. Your details stay private.
Trusted by Millions Across India
Live market update
Today's Gold Rate
Indicative rate per gram. Get your gold evaluated transparently at your nearest Attica branch.
Why Choose Attica Gold Company
Best value for your gold, backed by a secure and transparent process.
Highest Gold Rate
We guarantee the highest gold rate based on live market prices.
100% Transparency
No hidden charges. What we say is exactly what we pay.
Instant Payment
Receive immediate cash or a secure bank transfer.
Expert Evaluation
Advanced machines and trained experts assess your gold.
Safe & Secure
RBI-compliant processes and complete privacy at every step.
Trusted by Millions
A customer-first experience built over more than a decade.
Your Gold Deserves Expert Care
Discover a gold-selling experience built around transparent evaluation, clear communication, and a secure process from start to finish.
What Our Customers Say
Real experiences shared by our customers on Google.
Our services
How Can We Help You Today?
Choose the support you need. We will explain every step before you make a decision.
Get instant value
Sell Gold for Cash
Turn your gold into immediate funds with live-rate pricing and a valuation explained in front of you.
Get expert assistance
Release Your Pledged Gold
Get professional support to release gold pledged with a bank or finance company through a clear, secure process.
Find Your Nearest Branch
Select a city or use your location to find an Attica branch near you.
Gold guide
Latest Insights
Clear, practical guidance about gold rates, valuation, and selling safely.

Gold Weight Conversion Chart: Grams, Tolas, Pavans & Sovereigns
Gold is weighed and quoted in different units across India and internationally. Grams are the universal standard. Pavans (sovereigns, sawarans) are the South Indian unit. Tolas…
Read more
How to Negotiate Making Charges with a Jeweller Before Buying Gold
How to Negotiate Making Charges with a Jeweller Before Buying GoldMaking charges typically add 8–25% to the cost of gold jewellery - and none of it is recovered when you sell. Reducing making charges at purchase is the single most impactful way to improve your gold investment's resale efficiency.Can you actually negot…
Read more
How to Check the IBJA Gold Rate: Step-by-Step for First-Time Sellers
How to Check the IBJA Gold Rate: Step-by-Step for First-Time SellersEvery gold seller in India is told: 'Check the IBJA rate before you sell.' But for first-time sellers, ibja.co can be confusing - multiple rows, different purity levels, AM and PM columns, and rates that differ slightly from news apps.This step-by-ste…
Read more
Selling Dental Gold in India: Crowns, Bridges & What They Are Worth
Selling Dental Gold in India: Crowns, Bridges & What They Are WorthGold has been used in dentistry for over a century - crowns, inlays, onlays and bridges are made from gold alloys because of their durability and biocompatibility. When a crown or bridge is removed during dental work, many people have no idea that the…
Read moreFAQs
Frequently Asked Questions
Where can I sell gold?
You can sell gold to a trusted gold buyer that provides transparent purity testing, fair valuation, and a clear payment process.
Where can I sell old gold jewellery?
You can sell old gold jewellery to a trusted gold buyer that offers transparent purity testing, fair valuation, and a clear payment process.
Where can I sell gold near me?
You can sell gold near you at a **trusted local gold buyer** that offers transparent purity testing, fair valuation, and a clear payment process.
Is my gold safe during evaluation?
Yes. Evaluation happens in front of you through a documented process.
Do you deduct any charges?
Any applicable deductions are explained before you accept the final offer.
Do I need to bring documents?
Please carry a valid government-issued identity document.











