Vision &

Vision & Mission


To be a world-class, innovative, progressive organisation and to build India’s most desirable company in Gold Buying Business

Attica is a vision driven organisation that aims to be a socially responsible leader in this market segment. The company visualizes itself to be well articulated to build empathy and rapport with the audience with client’s referrals driving sales for the company in future.

Vision & Mission


The company plans to capture the phenomenal growth by adding 300+ branches in South India throughout the year. The PAN-India network will look into all Tier I, Tier II and Tier III cities with business expected to be greater in tier 2 and tier 3 cities.

  1. We want every client to leave the branch with a smile.
  2. We want to be able to provide the best service we can in every situation no matter what.
  3. We aim to provide fast cash by using online gold rate and modern technology.
  4. We only want Fair trade jewellery and we have strong values on humanitarian issues.
  5. We love every customer, no matter how difficult things get.
  6. We will always try to make an extra step.
  7. We will always try to exceed the expectation of our customers.
  8. We will go as far as we possibly can to attract a customer back to our branch and connect with us.

Helping The Customer Readily, Easily Encash Their Gold Always At The Best Available Price.

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